![]() If they’ve posted on a forum, answer one of their questions and follow up with more resources.Įxample: “We saw your question about X and wanted to provide you with some resources you’d appreciate on the matter. Successful sales reps meet their prospects where they are. Respond to something the prospect said on social media, then follow up with more resources.Įxample: “Hi! We saw your comment on X, not only do we have the answer you’re looking for, but we have some additional resources you’ll find useful, as well.” 7. One important tool you can use to connect is social media. If you’ve found an article that’s relevant to their industry or profession, send it to them instead of saying “just checking in.”Įxample: “We know your company is all about X, we thought you’d find value in this recent article analyzing the market for it.” 6. We’d like to schedule a meeting to offer you assistance in optimizing your strategy.” 5. This will help you build a relationship as a trusted advisor with them.Įxample: “Your business has more room to grow if you explore X opportunities. In your research, have you identified a potential opportunity for their company? Let them know. We’d like to schedule a meeting to offer you assistance in working through the matter.” 4. Send them a message about a weakness in their business that should be fixed, and offer assistance.Įxample: “Your business has grown significantly over the last year, but that growth could be stunted by X weakness in your strategy. If you’d like a more in-depth explanation, I can set up an appointment for discussion if you’re interested.” 3. And offer to follow up over a phone or video call if they’re interested.Įxample: “We have attached a quick guide on how to X to help you achieve Y. Send a how-to guide.Įmail them a longer how-to guide. Provide them with a short piece of actionable advice.Įxample: “We see your business is trying to improve on X, we believe you could benefit from enacting Y for Z outcome.” 2. ![]() Your messages should provide value to your prospects. Below are 30 things to reference in a follow-up email besides the obvious fact that you’re checking in. Of course, this doesn’t mean that you should stop following up with prospects - just that you put slightly more effort into it. Why would you reinforce that impression by wasting their time even more? And if they never responded to your first email, chances are they didn’t feel it was worth their time. Their ease is the reason that makes them so tempting to send, but they don’t provide any value to your buyer. ” (In fact, I timed that, and it took 19 seconds for me to type.) Buyers usually receive a variation of, “Hi, I haven’t heard back from you, so I wanted to check in. ![]() It takes almost no thought or time to write a “just checking in” email.
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